Tour The Museum


You won’t be stuck in the grandstand seats behind a safety fence at the Winston Cup Museum. Get up close to everything and experience it like you’re right there in the pits or at victory lane!

  • More than 20 authentic race cars on display, including those driven by Dale Earnhardt, Sr., Alan Kulwicki and Wendell Scott
  • Special exhibits showcasing champions Richard Petty, Dale Earnhardt, Darrell Waltrip, Jeff Gordon, and Harry Gant
  • One-of-a-kind memorabilia, such as trophies, uniforms, helmets, and winner’s checks
  • Never-seen-before photographs of the legendary era of NASCAR from the R.J. Reynolds Sports Marketing archives
  • Pictorial timeline of the rich history of Winston Cup Racing
  • Have your picture taken at victory lane
  • Interactive NASCAR trivia game
  • Souvenir shop

We also have rotating exhibits of personal car collections from all eras on-site, so you’ll see something new each time you visit!

We Can’t Wait to See You!

Hours of Operation:
The Winston Cup Museum will remain closed for the rest of the year as we address an ongoing maintenance issue. We hope to welcome you back to the museum in early 2022! In the meantime, follow us on social media for updates.

For pricing on private tours by request please email us at 

Group rates and tours available
Is your group looking for a fun way to experience a unique part of racing history? We welcome school groups of all ages, assisted living facilities, touring companies and even groups of friends. We love accommodating private tours!

Learn about group tours

Conveniently located at 1355 N. Martin Luther King, Jr. Drive – about a half a lap from beautiful downtown Winston-Salem, NC, just blocks from the Trade Arts District.


Trivia Teaser

Where was the final dirt track Winston Cup race held?

Answer: Raleigh, NC in 1970. It was the Home State 200, and Richard Petty won.

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