Tour The Museum


You won’t be stuck in the grandstand seats behind a safety fence at the Winston Cup Museum. Get up close to everything and experience it like you’re right there in the pits or at victory lane!

  • More than 20 authentic race cars on display, including those driven by Dale Earnhardt, Sr., Alan Kulwicki and Wendell Scott
  • Special exhibits showcasing champions Richard Petty, Dale Earnhardt, Darrell Waltrip, Jeff Gordon, and Harry Gant
  • One-of-a-kind memorabilia, such as trophies, uniforms, helmets, and winner’s checks
  • Never-seen-before photographs of the legendary era of NASCAR from the R.J. Reynolds Sports Marketing archives
  • Pictorial timeline of the rich history of Winston Cup Racing
  • Have your picture taken at victory lane
  • Interactive NASCAR trivia game
  • Souvenir shop

We also have rotating exhibits of personal car collections from all eras on-site, so you’ll see something new each time you visit!

We Can’t Wait to See You!

Hours of Operation:
The Winston Cup Museum is open for private events only—we will not be offering tours of the museum for the remainder of 2021. If you’re interested in learning more about renting out the museum for your next party or corporate event, send us an email at 

Conveniently located at 1355 N. Martin Luther King, Jr. Drive – about a half a lap from beautiful downtown Winston-Salem, NC, just blocks from the Trade Arts District.


Trivia Teaser

Where was the final dirt track Winston Cup race held?

Answer: Raleigh, NC in 1970. It was the Home State 200, and Richard Petty won.

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